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Are you an online business owner struggling to pick the right Squarespace website template for your website? You're not alone.

Many entrepreneurs are excited when they first learn about Squarespace, but can quickly become overwhelmed with all of their design and layout options.

In this blog post, we'll walk through how to easily narrow down your choices to find the perfect template that aligns with the vision of your brand and ultimately drive traffic to your site!

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Understand your business objectives & goals

Choosing the right website template for your business can be a tough decision to make. But don't worry, we've got your back!

When it comes to picking out the perfect Squarespace website template, the first thing you need to do is understand your business objectives and goals.

Are you trying to increase brand awareness?
Generate more leads?
Or maybe just create a better user experience for your customers?

With so many options available, it can be easy to get overwhelmed. But if you stay focused on your goals, you'll be able to find the perfect template that will set you up for success.

CONSIDER THE PAGES YOU'LL NEED TO HAVE ON YOUR WEBSITE

So, you're thinking about creating a website? Well, there's a lot to consider when it comes to the pages you'll need to include.

You'll need that all-important homepage - the first thing visitors will see when they land on your site.
Let's not forget about the 'about' page, where you can tell your visitors a bit more about who you are and what you're all about.
You'll probably want a services or products page too, showcasing what you have to offer.
And if you're hoping to build some trust with potential customers, a testimonials or reviews page could be just the ticket.

With so many pages to consider, it might seem daunting - but fear not! When you choose the right Squarespace Website template, you'll get pre-populated pages specifically selected for your needs (just like the ones we have for entrepreneurs in our shop!).

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CONSIDER YOUR IDEAL CLIENT WHEN CHOOSING A SQUARESPACE WEBSITE TEMPLATE

When designing a website, it's important to keep your audience in mind. After all, your website should encourage them to want more from you! Think about their preferences, needs and desires when choosing a template.

Maybe your audience is looking for clean, minimalist design and easy navigation.
Perhaps they prefer bold colours, video animations and striking visuals.

By choosing a template that resonates with your audience, you'll create a website that's not only visually appealing but also highly functional. Your website (and your audience) will thank you for it!

Create a list of must-have features for your website

When it comes to setting up your Squarespace website, you want to make sure you've got all the right features in place to make it a success:

First on the list is a responsive design that looks great on any device.
You also need a user-friendly interface that's easy to navigate and customize to suit your brand.
Tutorials, training and additional support are going to be essential if you are new to websites!
Finally, don't forget about search engine optimization (SEO) to ensure your website ranks high in search results.

All of these are important considerations we applied when creating all the templates within our Squarespace website template shop!

Blueprint for your Squarespace website template

You now have the blueprint for finding the perfect Squarespace website template that fits both your business and its audience perfectly.

Begin by understanding exactly what you want to accomplish as well as considering which pages you need to display and your audience's objectives.
Make sure you create a list of must-have features that any potential template should display to ensure that it fits all your requirements.

After doing this research and more, the challenge of choosing a fitting template can seem daunting but is ultimately doable with an understanding of the basics and these few tips in mind.

Begin creating your list of features and explore different options – you can even start with our Squarespace templates Online Shop for our highly-converting designs – so you can build a beautiful website that achieves what your business sets out to do. Good luck!